Twentieth century advances in the medical and technological sciences have made a significant impact on the methods of marketing healthcare services. The numbers and kinds of healthcare providers have expanded greatly. Patients have become more informed about both their healthcare needs and expectations. Additionally, patients have become more vocal, seeking answers for the “what’s” and “why’s” of the entire spectrum of health care services.
The goal of this chapter is to give the medical technician basic theory concerning the multidisciplinary aspects of patient care. This chapter is an introduction to some of the critical basic concepts for providing care to individuals seeking healthcare services.