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"What does the term marketing mean to you? Many people think it means the same a personal selling. Others think marketing is the same as personal selling and advertising. Still others believe marketing has something to do with making products available in stores, arranging displays, and maintaining inventories of products for future sales. Actually, marketing includes all of these activities and more."

~From Lamb, Marketing, 9th Edition

Traditional marketing programs prepare individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.


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David L. Heiserman, Editor

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Revised: June 06, 2015