Principles of
Modern Marketing
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Instructions & Notes

This course of study is built around  Marketing: The Core, 1/e; authored by Kerin, Hartley, Berkowitz, and Rudelius; and published by McGraw-Hill Higher Education.  

Having this textbook at hand can be very helpful, but it is not required for a rewarding learning experience. If this is your first experience with a free textbook support resource, you should take some time to learn how you can get the most from it.

Unless you have a system that works better, you should do these assignments according to the instructions, and in the order, shown on this page.

It is also important that you maintain a study journal for this course. This journal is certainly a critical element in your learning experience. But what is more, it serves as tangible  verification of your commitment to learning the subject.(Free-Ed.Net cannot offer certificates of completion or letters of participation.)

Assignment 13-1 — Getting Started

Begin your work by closely examining the learning objectives.

Assignment 13-2 — Reading and Researching

Step 1:  Study the detailed chapter review.

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