Go it Alone!
The Secret to Building a Successful Business on Your Own

by Bruce Judson

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Introduction:  Conventional Wisdom Is Just Plain Wrong

1. Overview: The New Go-It-Alone Business
2. Principles for Success
3. The Great Shift in What's Possible
4. Do What You Do Best
5. How to Create Your Business System
6. The Myths About Start-ups
7. Why You Don't Want to Be a Free Agent or a Franchisee
8.  Managing Extreme Outsourcing
9.  Lessons from Some Inventive Companies
10. Evaluating Your Proposed Business
11.  When to Quit Your Day Job
12.  The Race to Liquidity: Why Venture Capital Is Not for You
13.  Mistakes Happen--Learn from Them
14.  Suddenly, Just Me

Conclusion:  Fear Is The Enemy

 

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Three Strikes and Yer Out?

It seems that successful business owners tend to have a history of at least two business failures. Those who survive and thrive have something else in common:  they didn't stick other people, including innocent taxpayers, with their unpaid bills.  It takes energy, determination, and a powerful sense of integrity to take on the full responsibility for a business failure--the very qualities, incidentally, required to succeed.

Content courtesy of HarperCollins Publishers.

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